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List of jack hamm golf clubs
List of jack hamm golf clubs




list of jack hamm golf clubs list of jack hamm golf clubs

TaylorMade’s decline is largely the result of self-inflicted wounds, but it’s an oversimplification to say that rapid release cycles are the cause of the company’s decline. They’re always longer, straighter and better than the one you just bought. “The problem is that if something fails within your launch cycle, and you overreact by double-launching or doubling up before you’ve liquidated through your mistake, then you’ve lost the conviction of your customer and, what’s worse, you’ve lost that sense of exclusivity in the marketplace.”įor many of you that sums up the entirety of TaylorMade’s fall from grace: it was caused by rapid release cycles, with the latest and greatest drivers launched every 6 months. “You’ve over produced and you’ve confused the market,” Erb told MyGolfSpy.

list of jack hamm golf clubs

Part of the credit, of course, goes to Walt Disney, but it was Robert Erb – TaylorMade’s former VP of Global Marketing – who put it into context. Well, if you think about it, Mickey’s self-created disaster is a darned good analogy for TaylorMade’s self-created disaster. What the hell does a Disney cartoon have to do with one of the most monumental collapses in the history of the golf equipment business? Mickey smashes the broom with an ax, but all the broken parts turn into more brooms bringing more water in and pretty soon he’s drowning in tidal waves. But as Mickey takes a nap, the broom gets out of control and starts flooding the house with water. Mickey hates lugging buckets of water for the Sorcerer, so he swipes the Sorcerer’s hat and gets an enchanted broom to do it for him. Remember The Sorcerer’s Apprentice scene from the classic Disney movie Fantasia? Today, you’ll come to understand how a variety of factors conspired to create a perfect storm that threatened TaylorMade’s status as the golf equipment industry’s top dog, and how the very tactics that created its unprecedented rise led to its unprecedented fall. The key strategy used to fuel that growth was the concept of Cascading Technologies and Cascading Pricing, which shocked the industry and changed the way golf companies operate. In Part 1 of this series, we took an in-depth look at TaylorMade’s incredible, and unprecedented, rise from industry also-ran to undisputed leader.






List of jack hamm golf clubs